Updated: Dec 29, 2018
I recently re-opened my TPT store at the beginning of October, and I’ve picked up a lot of tips and advice in just a short amount of time. But there is so more much to learn! What makes Teachers Pay Teachers such an amazing marketplace is the group of teacher-author experts who share their experiences and expertise through helpful videos, blogs, products, and the Seller Forums.
If you’re a TPT newbie, you’ll want to read my two-part blog entitle “New TPT author? Six Things You Need to Know Now”. Each post will feature two important things that helped me get started on my journey to success.
Pinterest is your friend. I jumped into this business by using Pinterest to search for any information that would help me make my store a success. One of the first boards I created was Making Your TPT Store Great. I began pinning ideas and advice right away. One pin I found particularly helpful and very thorough was “TPT Seller Tips and Tricks” from Pathways2Success. If there is one pin, post, or blog on starting your TPT business, there are hundreds if not thousands, so dig in and read, read, read. I know what you’re thinking because I know I did…all this information is overwhelming! It can be, but don’t give up. Set goals for your work and be true to your unique style and brand (developing your unique brand is a blog for another day). You do you as the saying goes. If you don’t have a Pinterest account dedicated to your TPT business, now is the time to get one. I also have a personal account but wanted to take advantage of Pinterest’s business account features like Rich Pins and Business Analytics. Keep an eye out for those articles, checklists, and support groups for new TPT authors. When I started researching, pinning, and keeping a notebook of inspiration and ideas, I became much more productive.
Create quality products ALWAYS. This means you may only have a few products to begin, but be patient with yourself. And don't compare yourself to other author TPT'ers. Right now my Straight Outta Class store has 16 products. Some advice said don’t start promoting until you had at least 30 products, others said promote right away. I split the difference and went with half. You have to decide for yourself, but I felt confident about my products and the quality of those resources, so I posted them and have had great results. My best seller is a novel writing product for Someone is Hiding on Alcatraz Island. I’ve sold 19 which doesn’t seem like a lot, but it’s a start. And we all have to start somewhere. My most downloaded product is the English Cheat Sheet with over 4,600 downloads. Yep, almost 5000. So the goal is to convert those people into buyers, and producing quality work is one of the best ways to do that. I try to remember that many teacherpreneurs have been open for business a long time and have gone through the same process I have as a beginner. Teachers turn to TPT because they are looking for quality, professional resources, and simply don't have the time to create them. That means if you want to grow your business, you need to be an author that teachers can count on. Your work should be error free, ready-to-use, easily understood, and engaging for students. Personally, I print out every product I create. Whenever possible, I run it by a colleague/proofreader who gives it a second look. I only post products I feel are my best, but I’m human so I always welcome construc
tive feedback and use that to make my store even better.
Opening and growing your TPT store is hard work, no doubt about that. If you’re in it for the long haul, the satisfaction and rewards will be well worth it. Check back in November for the second blog post in my series "New TPT Author? Six Things You Need to Know ”.
As always, I’d love to hear about your journey.
Until next time,